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SЕО (Search Engine Optimization)
When ordering website creation and complex promotion from us, we also do internal SEO-optimization of the site and content marketing (writing SEO-optimized articles and publishing them in our own blog on the created site, as well as on authoritative thematic guest sites).
We use only white-hat methods, without purchasing spam links and behavioral factor spoofing!
Internal basic SEO optimization of the site
This is a set of strategies and activities that are performed within the website itself in order to improve its visibility and ranking in search engines. These optimization activities are aimed at improving site structure, content accessibility to search engine crawlers, and meta-information optimization.
Here are some important aspects of internal basic SEO optimization of a website:
1. Keywords: You need to identify the most relevant queries for your site and select keywords, taking into account their popularity and competition. Then use these keywords in headings, sub-headings, page URLs, meta tags and in the page content. While maintaining natural readability and not overloading the page with keywords.
2. Headings: Headings (H1, H2, H3, etc.) play an important role in the structure of the site and help search engine crawlers understand the context of the page. You need to use keywords in the headings and structure them according to the hierarchy of information.
3. Unique meta tags: Every page on your site should have unique meta tags such as title tag and meta description. The page title should contain a keyword and be informative for users. The meta description should clearly describe the content of the page and draw users' attention to your site's selection in search results.
4. Page URLs: You should create clear and readable URLs for each page of the site. Include keywords in the URL that reflect the content of the page and avoid using long and confusing URLs.
5. Site Structure: You need to optimize the site structure so that search engine crawlers and users can easily find the information they are looking for. Organize content on pages in logical blocks and use navigation links to move between sections of the site.
6. Mobile Friendliness: With an increasing number of users using mobile devices to access the Internet, it is important that the site has a responsive design or mobile version and displays well on mobile devices. All elements of the website (text, images, links) should display correctly on different screen resolutions.
7. Page loading speed: Optimizing the loading speed of website pages is an important factor for user satisfaction and search engine ranking. The more complex the design, the more elements (videos, photos, external scripts, etc.) the longer it takes for pages to load. Therefore, you should try to maintain a balance between beauty and functionality and do not overload the site. After all, the conversion rate of the site affects and attractive design and page load speed....
8. Internal linking: You need to create internal links between pages of the site to improve user navigation and help search engine robots index all pages of the site. AlsoUse relevant anchor texts for internal links and make sure they point to the relevant page.
9. Optimized Content: Create unique, valuable and informative content for each page of your website. Include keywords in the content, but don't overuse them. Remember that content should be interesting and useful to your users.
10. Error Checking: Regularly check your site for errors such as broken links, missing meta tags or duplicate content. Use analytics and webmaster tools to track and fix such issues.
Internal basic website SEO is the foundation for your search engine optimization strategy and helps improve your site's visibility in search results. Constantly monitor your results and make appropriate changes to achieve better search engine rankings.
Article SEO promotion
It is a search engine optimization (SEO) strategy that is based on the creation and distribution of articles to improve the visibility and ranking of a website in search engines.
The main objective of article promotion is to create quality content focused on specific keywords or topics and publish it on various platforms such as blogs, online magazines, article websites, etc. This content should be optimized for search queries to attract organic traffic and boost the site's position in search results.
Here are some basic aspects of article promotion:
1. Keywords and Content Optimization: When creating articles, it is important to identify relevant and popular keywords that are related to the topic of the promoted site. You need to include these keywords in the headings, subheadings, meta tags, as well as in the article text itself. And do not forget about the naturalness and quality of content, because search algorithms are paying more and more attention to the uniqueness and relevance of content.
2. Quality backlinks: Introducing links to the promoted site in articles is an important aspect of article promotion. The more quality and relevant links point to a site, the higher its authority in the eyes of search engines. This affects the ranking and visibility of the site.
3. Content distribution: Publishing articles on various platforms and blogs helps to spread the content and attract more target audience. You need to choose relevant platforms to post articles and collaborate with reputable publications in the relevant industry. This will help to build authority and attract more organic traffic.
Article promotion is one of the SEO strategies that helps to improve the visibility of a website, attract traffic and increase its ranking in search engines.
It is important to remember that the content you create should be of high quality and useful for users, not just optimized for search engines.